Prof. G Ram Reddy Library

Fundamentals of marketing research (Record no. 101865)

MARC details
000 -LEADER
fixed length control field 00544nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field LDD
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181029s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412921237
Terms of availability P 895.00
040 ## - CATALOGING SOURCE
Transcribing agency LDD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 #0 - TITLE STATEMENT
Title Fundamentals of marketing research
Statement of responsibility, etc. Naresh K. Malhotra
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 6v.
365 ## - TRADE PRICE
Price amount P 895.00
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a 8486
b 07-02-2012
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 975
b 10-02-2012
c F
d BBS
e 65
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a Discount-50
b Reqst by : Naval Kishor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
No   Dewey Decimal Classification v.4     Library and Documentation Division Library and Documentation Division   658.83 F962 085199 11/01/2018 70123.25 11/01/2018 Books

© Prof. G Ram Reddy Centre Library, Indira Gandhi National Open University, Maidan Garhi, New Delhi, 110068
+91-011-29532797 | FAX+91-011-29533393 |