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Online Advertising : Mapping the determinants of effectiveness among Indian consumers /

Jain, Padmini

Online Advertising : Mapping the determinants of effectiveness among Indian consumers / Padmini Jain - New Delhi: IGNOU, 2021. - xxvi, 474 pages:

Gifted by IGNOU Research Unit,
Subject: Journalism and Mass Communication

Subjects--Topical Terms:
Online Advertising

Dewey Class. No.: 659.144 J199O

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