Prof. G Ram Reddy Library

Corporate entrepreneurship :

Sathe, Vijay.

Corporate entrepreneurship : top managers and new business creation / Vijay Sathe ; foreword by Peter F. Drucker. - Cambridge : Cambridge University Press, 2004. - xvii, 387 p. : ill. ; 24 cm.

Includes bibliographical references (p. 359-375) and index.

1. Introduction --
2. Why a consistent emphasis and approach for new business creation is beneficial but difficult to achieve --
I. The business environment --
3. The external business environment --
4. The internal business environment --
II. The management culture --
5. Shared beliefs about rewards, risks, opportunities, and rule-bending --
6. Shared beliefs about control and learning --
III. The corporate executives --
7. The bigger-is-better corporate philosophy --
8. The small-is-beautiful corporate philosophy --
9. New business creation challenges for corporate executives --
10. Guidance and coaching by the DGM's boss and support and challenge by the controllers --
IV. The division general manager --
11. The DGM's personal assets --
12. The DGM's motivation and strategy for new business creation --
13. Building corporate support for new business creation --
14. Leading the division for new business creation --
V. The division and its top management team --
15. The identification and pursuit of new business opportunities --
16. Other new business creating challenges for the division --
17. The division's organization, competence, and collaboration for new business creation --
18. The effectiveness of the division's top management team --
VI. Putting it all together --
19. How the five major influences interact to drive new business creation --
20. Managing ten critical issues in new business creation.

9780521613927


Entrepreneurship.
Creative ability in business.
Executive ability.

658.4063 Sa82C

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