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Financial services marketing :

Ennew, Christine,

Financial services marketing : an international guide to principles and practice / Christine Ennew, Nigel Waite and Róisín Waite. - 3 Edition. - London ; New York : Routledge, Taylor & Francis Group, [2018] - xx, 591 pages ; 25 cm

Revised edition of Financial services marketing, 2013.

Includes bibliographical references and index.

ISBN: 9781138684522 (pbk. : alk. paper)

LCCN: 2017015301

Subjects--Topical Terms:
Financial services industry--Marketing.

LC Class. No.: HG173 / .E56 2018

Dewey Class. No.: 332.10688 En61F-3

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