000			01461 a2200253 4500
999			_c194637 _d194637
003			LDD
005			20190919123427.0
008			190919b ||||| |||| 00| 0 eng d
020			_a9783319495408
040			_cIGNOU Library
082			_223 _a658.4062 St82-3
245			_aStrategy and communication for innovation : _bintegrative perspectives on innovation in the digital economy / _cNicole Pfeffermann, Julie Gould
250			_aThird edition
260			_bSpringer _c2017 _aCham, Switzerland :
300			_axxvi, 424 pages, : _bcol. ill. ;
505			_aForeword; Acknowledgments; Contents; Editors and Contributors; Strategic Perspectives on Innovation; 1 The Importance of Connecting Open Innovation to Strategy; Abstract; 1.1 Introduction; 1.2 Potential Inroads to Connect; 1.2.1 The Unrealized/Deliberate/Emergent Strategy Typology; 1.2.2 The Induced/Autonomous Strategy Process; 1.2.3 The Open Strategy Framework; 1.3 Open Innovation as a Strategizing Process with Partners; 1.3.1 Scientific Advisory Boards; 1.3.2 Ecosystem Building with Research Organizations; 1.3.3 Tapping into the Venture Capital Community; 1.4 Conclusions; Bibliography
650			_aTechnological innovations _xManagement. _97913
650			_aStrategic planning. _95270
650			_aBusiness communication. _97914
650			_aEngineering economy. _97915
700			_aPfeffermann, Nicole, _eeditor. _97916
700			_aGould, Julie, _eeditor. _9268
942			_2ddc _cBK