000 | 01639 a2200241 4500 | ||
---|---|---|---|
999 |
_c194526 _d194526 |
||
003 | LDD | ||
005 | 20190927105754.0 | ||
008 | 190927b ||||| |||| 00| 0 eng d | ||
020 | _a9781137483652 | ||
040 | _cIGNOU Library | ||
082 |
_223 _a650.072 C697B-4 |
||
100 |
_aCollis, Jill _eauthor _98213 |
||
245 |
_aBusiness research : _ba practical guide for undergraduate & postgraduate students / _cJill Collis & Roger Hussey. |
||
250 | _aFourth edition | ||
260 |
_aBasingstoke : _bPalgrave Macmillan, _c2015. |
||
300 |
_axxiii, 351 pages : _billustration ; _c24 cm |
||
505 | _aContents: 1. Understanding Research 2. Dealing with Practical Issues 3. Identifying your Paradigm 4. Designing the Research 5. Searching and Reviewing the Literature 6. Writing your Research Proposal 7. Collecting Qualitative Data 8. Analysing Qualitative Data 9. Integrated Qualitative Data Techniques 10. Collecting Data for Statistical Analysis 11. Analysing Data Using Descriptive Statistics 12. Analysing Data Using Inferential Statistics 13. Writing up the Research 14. Troubleshooting | ||
520 | _a "A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website. | ||
650 |
_aBusiness _xResearch _xMethodology. _98214 |
||
650 |
_aBusiness and Management. _98215 |
||
700 |
_aHussery, Roger _98216 |
||
942 |
_2ddc _cBK |