000 01639 a2200241 4500
999 _c194526
_d194526
003 LDD
005 20190927105754.0
008 190927b ||||| |||| 00| 0 eng d
020 _a9781137483652
040 _cIGNOU Library
082 _223
_a650.072 C697B-4
100 _aCollis, Jill
_eauthor
_98213
245 _aBusiness research :
_ba practical guide for undergraduate & postgraduate students /
_cJill Collis & Roger Hussey.
250 _aFourth edition
260 _aBasingstoke :
_bPalgrave Macmillan,
_c2015.
300 _axxiii, 351 pages :
_billustration ;
_c24 cm
505 _aContents: 1. Understanding Research 2. Dealing with Practical Issues 3. Identifying your Paradigm 4. Designing the Research 5. Searching and Reviewing the Literature 6. Writing your Research Proposal 7. Collecting Qualitative Data 8. Analysing Qualitative Data 9. Integrated Qualitative Data Techniques 10. Collecting Data for Statistical Analysis 11. Analysing Data Using Descriptive Statistics 12. Analysing Data Using Inferential Statistics 13. Writing up the Research 14. Troubleshooting
520 _a "A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website.
650 _aBusiness
_xResearch
_xMethodology.
_98214
650 _aBusiness and Management.
_98215
700 _aHussery, Roger
_98216
942 _2ddc
_cBK