000			00277nam a2200121Ia 4500
003			LDD
040			_cLDD
041			_aen
245		0	_aJournal of Marketing
260			_aAmerican Marketing Association _bChicago _c1 Jan-31 Dec,1998
362			_a62-62 _b01-Apr
942			_2ddc _cJ
999			_c187760 _d187760