000 00277nam a2200121Ia 4500
003 LDD
040 _cLDD
041 _aen
245 0 _aJournal of Marketing
260 _aAmerican Marketing Association
_bChicago
_c1 Jul-30 Nov,2014
362 _a78-78
_b04-Jun
942 _2ddc
_cJ
999 _c184692
_d184692