000 00277nam a2200121Ia 4500
003 LDD
040 _cLDD
041 _aen
245 0 _aJournal of Marketing
260 _aAmerican Marketing Association
_bChicago
_c1 Jan-31 Dec,2004
362 _a68-68
_b01-Apr
942 _2ddc
_cJ
999 _c178052
_d178052