000 02276 a2200241 4500
999 _c153694
_d153694
003 LDD
005 20191221152256.0
008 191221b ||||| |||| 00| 0 eng d
020 _a9781292221670
040 _cIGNOU Library
082 _223
_a910.68 C771T-6
100 _aCook,Roy A
_eauthor
_99828
245 _aTourism :
_bthe business of hospitality and travel /
_cRoy A Cook; Cathy H C Hsu and Lorraine L Taylor
250 _a6th edition (Global edition)
260 _aHarlow, England :
_bPearson,
_c2018.
300 _a448 pages :
_billustrations (chiefly colour), colour maps ;
_c28 cm
505 _aPART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERSIntroducing the World's Largest Industry, TourismMarketing to the Traveling PublicDelivering Quality Tourism ServicesBringing Travelers and Tourism Service Suppliers TogetherCapturing Technology's Competitive Advantages PART II: TOURISM SERVICE SUPPLIERSTransportationAccommodationsFood and BeverageAttractions and EntertainmentDestinations PART III: THE TOURISM ENVIRONMENTEconomic and Political Impacts of TourismEnvironmental and Social/Cultural Impacts of TourismSustaining Tourism's BenefitsThe Future of Tourism
520 _aThe engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
650 _aTourism.
_99829
700 _aHsu, Cathy H C
_eauthor
_99830
700 _aTaylor,, Lorraine L
_eauthor
_9492
942 _2ddc
_cBK