| 000 | 02227nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c153691 _d153691 |
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| 003 | LDD | ||
| 005 | 20200104121423.0 | ||
| 008 | 200104b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780415751476 | ||
| 040 | _cIGNOU Library | ||
| 050 | 0 | 0 |
_aG155.A1 _bM296 1988 |
| 082 | 0 | 0 |
_a380.14591 M341 _219 |
| 245 | 0 | 0 |
_aMarketing in the tourism industry : _bthe promotion of destination regions / _cedited by Brian Goodall and Gregory Ashworth. |
| 260 |
_aLondon ; _aNew York : _bCroom Helm, _cc1988. |
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| 300 |
_a244 pages : _billustrations, maps ; _c25 cm. |
||
| 440 |
_aRoutledge library editions. Tourism, _v v. 1. _910326 |
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| 500 | _aThese articles are a result of an international workshop which was held Sept. 21-24, 1986, at Reading, United Kingdom. | ||
| 504 | _aIncludes bibliographies and index. | ||
| 505 | _aList of Tables, figures. Contributors. Preface. 1. How Tourists Choose Their Holidays: An Analytical Framework Brian Goodall 2. Changing Patterns and Structure of European Tourism Brian Goodall 3. The Development of Tourism in the Least Developed Countries Erlet Cater 4. The Role of Travel Agent and Tour Operator Maurice Buck. 5. The Role of the Tourist Board Stan Bowes 6. Planning of Tourist Routes: The Green Coast Road in the Northern Netherlands Jan R Bergsma 7. Recreational Developments in Gravel Workings: The Limburg Experience Henk Voogd 8. The Economic Effects on Destination Areas of Foreign Involvement in the Tourism Industry: A Spanish Application Thea Sinclair and Charles Sutcliffe 9. The Image of Destination Regions: Theoretical and Empirical Aspects Michael J Stabler 10. Marketing in the Historic City For Tourism Gregory Ashworth 11. Developments in the Promotion of Major Seaside Resorts: How to Effect a Transition By Really Making An Effort Bryan J H Brown 12. Tourism Development Planning in Languedoc: Le Mission Impossible? Gregory Ashworth and Michael J Stabler 13. Changing Tourism Requires a Different Management Approach Martinus J Kosters. 14. Tourist Images: Marketing Considerations Gregory Ashworth and Brian Goodall | ||
| 650 | 0 |
_aTourism _xMarketing. _910323 |
|
| 700 | 1 |
_aGoodall, Brian. _910324 |
|
| 700 | 1 |
_aAshworth, G. J. _q(Gregory John) _910325 |
|
| 942 |
_2ddc _cBK |
||