| 000 | 02375 a2200229 4500 | ||
|---|---|---|---|
| 999 |
_c153576 _d153576 |
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| 003 | LDD | ||
| 005 | 20191016122900.0 | ||
| 008 | 191016b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781501319068 | ||
| 040 | _cIGNOU Library | ||
| 082 |
_223 _a338.47687 R313-2 |
||
| 245 |
_aRetailing in emerging markets / _cedited by Shubhapriya Bennur, Jaya Halapete. |
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| 250 | _aSecond edition. | ||
| 260 |
_aNew York : _bBloomsbury, Fairchild Books, An Imprint of Bloomsbury Publishing INC, _c2018. |
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| 300 |
_axix, 429 pages ; _c23 cm |
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| 500 | _aRevised edition of Retailing in emerging markets, 2011. | ||
| 505 | _aMachine generated contents note: -- Preface -- Acknowledgments -- 1. Emerging Markets -- 2. Brazil -- 3. Qatar -- 4. China -- 5. India -- 6. Russia -- 7. Turkey -- 8. Thailand -- 9. South Korea -- 10. Mexico -- 11. Future of Emerging Markets -- Glossary -- Index. | ||
| 520 | _a" Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. This new edition includes fully updated data, statistics and economic perspectives on each of the countries covered. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment. New to this Edition · Two new chapters on South Korea and Qatar investigate the current marketplace opportunities and challenges · Increased coverage of the legislative landscapes and long-term economic outlooks for each country · Updated and new chapter case studies analyze the expansion strategies of international retailers · New Chapter Summaries and Critical Thinking Questions offer additional learning tools · Includes 25% new photos and current maps to bring the chapters to life · Expanded contributor biographies highlight the expertise of each scholar "-- | ||
| 650 |
_aRetail trade _zDeveloping countries. _98799 |
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| 700 |
_aHalepete, Jaya, _d1974- _eeditor. _92673 |
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| 942 |
_2ddc _cBK |
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