000 00516nam a2200193Ia 4500
003 LDD
020 _a9780071221108
_c1482.00
040 _cLDD
082 _a658.8 P426B-18
100 _aPerreault, William D.
245 0 _aBasic marketing
_ba marketing strategy planning approach
_cWilliam D. Perreault
250 _a18 th ed.
260 _aNew York
_bMcGraw-Hill Irwin
_c2011
300 _axxxix, 745
365 _b1482.00
901 _a8302
_b17-01-2012
903 _bGifted by : R. C. Gupta
942 _2ddc
_cG
999 _c15307
_d15307