000 00597nam a2200205Ia 4500
003 LDD
008 181029s9999 xx 000 0 und d
020 _a9780749462994
_c395.00
040 _cLDD
100 _aHaig, Matt
245 0 _aBrand failures
_btruth about the 100 biggest branding mistakes of all time
_cMatt Haig
250 _a2nd ed.
260 _aLondon
_bKogan Page
_c2011
300 _axiv, 242p.
365 _b395.00
901 _a8085
_b21-12-2011
902 _a066
_b23-12-2011
_cF
_dBB
_e38
903 _aDiscount-15
_bReqst by : Subodh Kesharwani
942 _2ddc
_cBK
999 _c100287
_d100287