00437nam a2200145Ia 4500003000400000008004100004020002800045040000800073100002700081245006600108260003000174300001400204365001300218440006000231LDD181029s9999    xx            000 0 und d  a9780415776936cP 100.00  cLDD  aLopes, Teresa da Silva 0aTrademarks, brands and competitivenesscTeresa da Silva Lopes  aNew YorkbRoutledgec2010  axv, 248p.  bP 100.00  aRoutledge international studies in business historyv19