00405nam a2200145Ia 4500003000400000008004100004020002600045040000800071100001600079245008400095250001200179260004200191300001500233365001100248LDD181029s9999    xx            000 0 und d  a9780199601363c495.00  cLDD  aLee, Kiefer 0aGlobal marketing managementbchanges, new challenges and strategiescKiefer Lee  a2nd ed.  aOxfordbOxford University Pressc2009  axxvii, 565  b495.00