MASSINGHAM, Lastr <br/><br/>
Marketing case studies  how to tackle them  how to answer them  massingham an 
Lastr MASSINGHAM 
 - 2nd ed. 
 - Oxford  Butterworth- Heinemann  1995 
 - vii, 214 
 - The marketing series .
<br/><br/><label>ISBN: </label>750620110  P 14.99