<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00405nam a2200157Ia 4500</leader>
  <controlfield tag="003">LDD</controlfield>
  <controlfield tag="008">181029s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">818527407x</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">LDD</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">McCARTHY, E.Jerome</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
    <subfield code="a">Basic marketing</subfield>
    <subfield code="b">a managerial approach</subfield>
    <subfield code="c">E.Jerome McCARTHY</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi</subfield>
    <subfield code="b">Universal</subfield>
    <subfield code="c">1949</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">The Irwin</subfield>
  </datafield>
  <datafield tag="901" ind1=" " ind2=" ">
    <subfield code="a">314</subfield>
    <subfield code="b">12-03-1996</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="9">39620</subfield>
    <subfield code="a">LDD</subfield>
    <subfield code="b">LDD</subfield>
    <subfield code="d">2018-11-01</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 M127B</subfield>
    <subfield code="p">022941</subfield>
    <subfield code="r">2018-11-01</subfield>
    <subfield code="w">2018-11-01</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">39621</subfield>
    <subfield code="d">39621</subfield>
  </datafield>
</record>
