TY  - BOOK
AU  - Jain, Padmini
TI  - Online Advertising: Mapping the determinants of effectiveness among Indian consumers 
U1  - 659.144 J199O 
PY  - 2021///
CY  - New Delhi
PB  - IGNOU, 
KW  - Online Advertising
N1  - Gifted by IGNOU Research Unit,
Subject: Journalism and Mass Communication

ER  -