Jain, Padmini <br/><br/>
Online Advertising :  Mapping the determinants of effectiveness among Indian consumers / 
Padmini Jain 
 - New Delhi:  IGNOU,   2021. 
 - xxvi, 474 pages: 
<br/><br/> Gifted by IGNOU Research Unit,<br/>Subject: Journalism and Mass Communication<br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online Advertising
<br/><br/><label>Dewey Class. No.: </label>659.144 J199O