TY  - BOOK
AU  - Pal, Saibal Kumar
TI  - Multi-channel brand management and impact on return on investment
U1  - 658.827 P171M 
PY  - 2015///
CY  - New Delhi
PB  - IGNOU
KW  - Interdisciplinary & Trans disciplinary studies
KW  - Brand Management
N1  - PhD - Thesis - Interdisciplinary & Trans disciplinary studies (School of Interdisciplinary & Trans disciplinary studies)
ER  -