Pal, Saibal Kumar <br/><br/>
Multi-channel brand management and impact on return on investment / 
Saibal Kumar Pal 
 - New Delhi:  IGNOU;  2015. 
 - 191 pages:  28x19 cm 
<br/><br/> PhD - Thesis - Interdisciplinary & Trans disciplinary studies (School of Interdisciplinary & Trans disciplinary studies)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Interdisciplinary & Trans disciplinary studies<br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 P171M