Budhiraja, Ankur <br/><br/>
Study of experiential marketing practices and its impact on consumer buying behaviour / 
Ankur Budhiraja  
 - New Delhi:  IGNOU,  2019. 
 - xvii, 236 pages:  28x19 cm 
<br/><br/> PhD - Thesis - Commerce (School of Management Studies) <br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce<br/>Consumer Behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342 B859S