TY - BOOK AU - Helmick,Samantha C. TI - Library technology essentials: Mobile social marketing in libraries T2 - Library technology essentials SN - 9781442243804 (cloth : alk. paper) AV - Z716.3 .H43 2015 U1 - 302.30285 H369L 23 PY - 2015///] CY - Lanham PB - Rowman & Littlefield KW - Libraries KW - Marketing KW - Online social networks KW - Library applications N1 - Includes bibliographical references and index; An introduction to mobile social marketing -- Getting started with mobile social marketing -- Tools and applications -- Library examples and case studies -- Step-by-step library projects for mobile social marketing -- Tips and tricks -- Future trends ER -