Library technology essentials : Mobile social marketing in libraries - Helmick, Samantha C., 1985- (Lanham : Rowman & Littlefield, 2015)
An introduction to mobile social marketing -- Getting started with mobile social marketing -- Tools and applications -- Library examples and case studies -- Step-by-step library projects for mobile social marketing -- Tips and tricks -- Future trends.
Includes bibliographical references and index.
Keywords: Libraries -- Marketing; Online social networks -- Library applications