Helmick, Samantha C., 1985-

Library technology essentials : Mobile social marketing in libraries / Samantha C. Helmick. - Lanham : Rowman & Littlefield, [2015] - xv, 109 pages : illustrations ; 24 cm. - Library technology essentials ; no. 9 .

Includes bibliographical references and index.

An introduction to mobile social marketing -- Getting started with mobile social marketing -- Tools and applications -- Library examples and case studies -- Step-by-step library projects for mobile social marketing -- Tips and tricks -- Future trends.

9781442243804 (cloth : alk. paper) 9781442243811 (pbk. : alk. paper)

2015013853


Libraries--Marketing.
Online social networks--Library applications.

Z716.3 / .H43 2015

302.30285 H369L