TY  - GEN
AU  - Pfeffermann, Nicole,
AU  - Gould, Julie,
TI  - Strategy and communication for innovation: integrative perspectives on innovation in the digital economy 
SN  - 9783319495408
U1  - 658.4062 St82-3 23
PY  - 2017///
CY  - Cham, Switzerland
PB  - Springer
KW  - Technological innovations
KW  - Management
KW  - Strategic planning
KW  - Business communication
KW  - Engineering economy
N1  - Foreword; Acknowledgments; Contents; Editors and Contributors; Strategic Perspectives on Innovation; 1 The Importance of Connecting Open Innovation to Strategy; Abstract; 1.1 Introduction; 1.2 Potential Inroads to Connect; 1.2.1 The Unrealized/Deliberate/Emergent Strategy Typology; 1.2.2 The Induced/Autonomous Strategy Process; 1.2.3 The Open Strategy Framework; 1.3 Open Innovation as a Strategizing Process with Partners; 1.3.1 Scientific Advisory Boards; 1.3.2 Ecosystem Building with Research Organizations; 1.3.3 Tapping into the Venture Capital Community; 1.4 Conclusions; Bibliography
ER  -