Strategy and communication for innovation :  integrative perspectives on innovation in the digital economy / 
Nicole Pfeffermann, Julie Gould 
 - Third edition 
 - Cham, Switzerland :  Springer  2017 
 - xxvi, 424 pages, :  col. ill. ; 
<br/><br/>Foreword; Acknowledgments; Contents; Editors and Contributors; Strategic Perspectives on Innovation; 1 The Importance of Connecting Open Innovation to Strategy; Abstract; 1.1 Introduction; 1.2 Potential Inroads to Connect; 1.2.1 The Unrealized/Deliberate/Emergent Strategy Typology; 1.2.2 The Induced/Autonomous Strategy Process; 1.2.3 The Open Strategy Framework; 1.3 Open Innovation as a Strategizing Process with Partners; 1.3.1 Scientific Advisory Boards; 1.3.2 Ecosystem Building with Research Organizations; 1.3.3 Tapping into the Venture Capital Community; 1.4 Conclusions; Bibliography 
<br/><br/><label>ISBN: </label>9783319495408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management.<br/>Strategic planning.<br/>Business communication.<br/>Engineering economy.
<br/><br/><label>Dewey Class. No.: </label>658.4062 St82-3