TY  - GEN
AU  - Collis, Jill 
AU  - Hussery, Roger
TI  - Business research: a practical guide for undergraduate & postgraduate students 
SN  - 9781137483652
U1  - 650.072 C697B-4 23
PY  - 2015///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Business
KW  - Research
KW  - Methodology
KW  - Business and Management
N1  - Contents: 1. Understanding Research
2. Dealing with Practical Issues
3. Identifying your Paradigm
4. Designing the Research
5. Searching and Reviewing the Literature
6. Writing your Research Proposal
7. Collecting Qualitative Data
8. Analysing Qualitative Data
9. Integrated Qualitative Data Techniques
10. Collecting Data for Statistical Analysis
11. Analysing Data Using Descriptive Statistics
12. Analysing Data Using Inferential Statistics
13. Writing up the Research
14. Troubleshooting
N2  - 	
"A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website
ER  -