Business research : a practical guide for undergraduate & postgraduate students /
Jill Collis & Roger Hussey.
- Fourth edition
- Basingstoke : Palgrave Macmillan, 2015.
- xxiii, 351 pages : illustration ; 24 cm
Contents: 1. Understanding Research 2. Dealing with Practical Issues 3. Identifying your Paradigm 4. Designing the Research 5. Searching and Reviewing the Literature 6. Writing your Research Proposal 7. Collecting Qualitative Data 8. Analysing Qualitative Data 9. Integrated Qualitative Data Techniques 10. Collecting Data for Statistical Analysis 11. Analysing Data Using Descriptive Statistics 12. Analysing Data Using Inferential Statistics 13. Writing up the Research 14. Troubleshooting
"A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website.
9781137483652
Business--Research--Methodology. Business and Management.