Collis, Jill  <br/><br/>
Business research :  a practical guide for undergraduate & postgraduate students / 
Jill Collis & Roger Hussey. 
 - Fourth edition 
 - Basingstoke :  Palgrave Macmillan,  2015. 
 - xxiii, 351 pages :  illustration ;  24 cm 
<br/><br/>Contents: 1. Understanding Research<br/>2. Dealing with Practical Issues<br/>3. Identifying your Paradigm<br/>4. Designing the Research<br/>5. Searching and Reviewing the Literature<br/>6. Writing your Research Proposal<br/>7. Collecting Qualitative Data<br/>8. Analysing Qualitative Data<br/>9. Integrated Qualitative Data Techniques<br/>10. Collecting Data for Statistical Analysis<br/>11. Analysing Data Using Descriptive Statistics<br/>12. Analysing Data Using Inferential Statistics<br/>13. Writing up the Research<br/>14. Troubleshooting 
<br/><br/> 	<br/>"A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website. 
<br/><br/><label>ISBN: </label>9781137483652 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research--Methodology.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>650.072 C697B-4