Services marketing :  the Ieriendian expnce / 
edited by Ravi Shanker ; foreword by P. Chidambaram. 
 - Delhi :  Manas Publications,  1993. 
 - xviii, 522 p. :  ill. ;  25 cm. 
<br/><br/> Including index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8170490596 :  Rs750.00 
<br/><br/><label>LCCN: </label>93907275  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--India.
<br/><br/><label>LC Class. No.: </label>HD9987.I52  / S47 1993 
<br/><br/><label>Dewey Class. No.: </label>338.45610954  Se65