TY  - BOOK
AU  - Khurana, Rakesh
AU  - Ravichandran, A.N 
TI  - Strategic marketing management : : concepts and cases an Indian context 
SN  - 8172400837
U1  - 658.4012 K52S 23
CY  - New Delhi
PB  - Global Business Press
KW  - Marketing--Management,Strategic planning
N1  - Gifted by Prof. Kapil Kurmar, IGNOU
ER  -