TY - BOOK AU - Khurana, Rakesh AU - Ravichandran, A.N TI - Strategic marketing management : : concepts and cases an Indian context SN - 8172400837 U1 - 658.4012 K52S 23 CY - New Delhi PB - Global Business Press KW - Marketing--Management,Strategic planning N1 - Gifted by Prof. Kapil Kurmar, IGNOU ER -