Khurana, Rakesh <br/><br/>
Strategic marketing management :   concepts and cases an Indian context / 
by Rakesh Khurana and A.N. Ravichandran 
 - New Delhi  Global Business Press 
 - xi,257p. 
<br/><br/> Gifted by Prof. Kapil Kurmar, IGNOU 
<br/><br/><label>ISBN: </label>8172400837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management,Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.4012 K52S