Bajpai, Vivek <br/><br/>
Consumer perception and attitude towards private label brands  an interdisciplinary studies / 
Vivek Bajpai 
 - New Delhi :  IGNOU,  2016. 
 - xv, 202 pages :  29 cm 
<br/><br/><label>Dewey Class. No.: </label>658.8343 B168C