TY - GEN AU - Needham, Catherine TI - Personalising public services: understanding the personalisation narrative SN - 9781847427595 U1 - 361.61 N289P 23 PY - 2011/// CY - Bristol PB - Policy Press KW - Social service KW - Government policy KW - Great Britain KW - Evaluation KW - Municipal services N1 - Introduction: problematising personalisation -- Interpreting policy narratives -- Personalised public services -- The personalisation narrative -- Policy translation: how personalisation spreads -- Delivering person-centred services -- Who is the person? -- The personal and the professional -- Conclusion: personalised futures N2 - This text focuses on how personalisation evolved as a policy narrative and has mobilised such wide-ranging political support ER -