Perreault, William D. <br/><br/>
Basic marketing  a marketing strategy planning approach 
William D. Perreault 
 - 18 th ed. 
 - New York  McGraw-Hill Irwin  2011 
 - xxxix, 745 
<br/><br/><label>ISBN: </label>9780071221108  1482.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 P426B-18