TY  - GEN
AU  - Hancock, Joseph H.
TI  - Brand/story: : cases and explorations in fashion branding
SN  - 9781501300028
U1  - 746.920688 H191B 
PY  - 2016///
CY  - New York
PB  - Fairchild Books
KW  - Branding (Marketing)	
KW  - Advertising--Brand name products	
KW  - Advertising--Fashion	
ER  -