TY  - BOOK
AU  - Foxall, Gordon
TI  - Advanced introduction to consumer behavior analysis
SN  - 9781784716929
U1  - 658.8342 F835A 23
PY  - 2017///
CY  - Cheltenham, UK ; , Northamptom, MA : 
PB  - Edward Elgar
KW  - Consumer behavior
N1  - What consumer behavior analysis is --
Consumer choice in behavioral perspective --
Interpretations of consumer choice --
Consumer brand choice --
Matching: choice as behavior --
Maximizing: the import of pattern of reinforcement --
The temporal dimension
ER  -