Foxall, Gordon <br/><br/>
Advanced introduction to consumer behavior analysis 
 Consumer behavior analysis 
Gordon Foxall 
 - Cheltenham, UK ;   Northamptom, MA :   Edward Elgar,  2017 
 - xi, 139 pages :   illustrations ;   23 cm 
 - Elgar advanced introductions. .
<br/><br/>What consumer behavior analysis is --<br/>Consumer choice in behavioral perspective --<br/>Interpretations of consumer choice --<br/>Consumer brand choice --<br/>Matching: choice as behavior --<br/>Maximizing: the import of pattern of reinforcement --<br/>The temporal dimension. 
<br/><br/><label>ISBN: </label>9781784716929  P 60.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342 F835A