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An Empirical Study on the Impact of E-WOM on Consumer Buying Behaviour in an Indian Perspective /

Kaur, Manpreet

An Empirical Study on the Impact of E-WOM on Consumer Buying Behaviour in an Indian Perspective / Manpreet Kaur - New Delhi ; IGNOU, 2023. - xvi, 199 pages ;

Thesis (Commerce, SOMS)

Subjects--Topical Terms:
Consumer Behavior

Dewey Class. No.: 658.8 K166E

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